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Now, the free match-making mobile app is exploring a new money-making model in an effort to cash in on the international billion-a-year online dating industry.
What moves will Tinder make to enter this growing market, and can the app make money as fast as it makes matches? The dating app, which pairs potential hook-ups based on a mere glance and swipe of a user’s photograph, is easy to navigate and eliminates the standard, time-consuming features of traditional dating sites that can be overwhelming for users.
Online dating has been a pretty active scene since the very early days of the internet.
In just a couple of years since launch, tinder’s simple UX and social/geo matching ability have made it a quick leader in the mobile dating space.(For more, see: .) Tinder has proven it is does not require revenue to be successful.Due to the app’s investor backing, it had the security to grow its business growth model first and revenue model later.Tinder Plus, Tinder’s newly minted subscription-based service, will add opt-in features for a fee while maintaining the app’s free service for those uninterested in a premium account.One such add-on, Passport, will expose users to more matches by eliminating geographical restrictions, providing access to profiles not limited to the user’s location (the existing model limits users to profiles within a 120-mile area).
Instead of just thumbing them to the right, you can now tap the new heart icon on a user’s profile to perform a Super Swipe.